Create Your
Own Scent
your own space to create
Visit Our Perfume Studio
Our Create Your Own Scent experience is an invitation to step into the world of fragrance and create something personal, memorable and completely your own.
Visit our perfume studio in Birmingham, or find us at one of our pop-up locations across the country. Wherever you join us, you’ll explore fragrance notes, experiment with different combinations and create a scent that feels uniquely yours.
Appointments Only
Our Birmingham perfume studio operates by appointment only.
We do this intentionally. When you visit, the space is dedicated to you and your experience. Rather than operating as a traditional walk-in store, we want you to have the time and space to explore fragrance without interruptions, to enjoy the process at your own pace.
"The fragrance is only part of the journey.
It’s the conversations, the laughter, the people you share it with and the memories created along the way that make the experience truly unforgettable."
Equation fragrances
Create Your Perfume Booking
39 Corporation Street
Birmingham
B2 4LS
- Choose from 10ml, 30ml or 50ml bottles
- An interactive, pour-your-own fragrance experience
Book with us directly
For quick questions, we’re also available on WhatsApp.